Strength and Conditioning Article Critique

â€Å"Strength Training for the Warfighter† an article by William Kraemer and Tunde Szivak discusses methods that can be used to make endurance training for soldiers and professional athletes more effective.Advertising We will write a custom article sample on Strength and Conditioning Article Critique specifically for you for only $16.05 $11/page Learn More Kraemer and Szivak deviate from the traditional methods used in endurance training for soldiers which focused on physical fitness. Kraemer and Szivak propose that endurance training for soldiers should be based on mission requirements that involve tailoring endurance training programs to meet the psychological, physical, and environmental challenges encountered on the battlefield. These scholars maintain that the main purpose of endurance training programs is to increase power and maximal strength because they are the basis of neuromuscular fitness. Another aim of endurance or resistance traini ng is to shield soldiers from injuries and improve performance (Kraemer , Szivak, 2012). Kraemer and Szivak argue that in order to come up with effective endurance training programs, one needs to understand physiological principles of power and strength development. In order to make muscles more powerful, an endurance training program should be designed in a way that stimulate more motor units. Current endurance training programs used by the military are ineffective because they stimulate a few motor units. In designing an effective endurance training program, certain variables need to be taken into consideration.Advertising Looking for article on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More These include choice of the program, order of exercises, load resistance used, rest between exercises, and number of sets. These variables should be designed to enable concurrent training, which is training both the anaerobic and aero bic metabolic systems (Kraemer , Szivak, 2012). Lastly, Kraemer and Szivak also stress on the need of paying attention to workout styles. In regard to this, Kraemer and Szivak advocate for a flexible nonlinear approach because it incorporates several workouts. Ideally, in endurance training, one should start with minor workouts, followed by light workouts, moderate workouts, heavy workouts, and finally very heavy workouts (Kraemer , Szivak, 2012). Kraemer and Szivak make important points when it comes to designing endurance programs for soldiers. Currently, soldiers are subjected to heavy endurance training, mainly in the form of long-distance running that is not compatible with their needs in the battle field (Ferruggia, 2008). Additionally, long-distance running does not give soldiers the necessary muscle mass and strength they need to deal with the challenges on the modern battlefield. This is because it does not train the relevant muscles and motor units. Kraemer and Szivak†™s proposition that military endurance training should be tailored to meet the needs of soldiers is essential.Advertising We will write a custom article sample on Strength and Conditioning Article Critique specifically for you for only $16.05 $11/page Learn More Kraemer and Szivak’s proposal for designing military endurance programs is also useful. They suggest that military endurance programs do not have to be linear and rigid. Military commanders and trainers should let soldiers engage in exercises, they feel comfortable with without forcing them to stick to a strict training schedule. In addition, Kraemer and Szivak maintain that effective endurance training programs should allow soldiers adequate rest between training sessions. This is useful as the current military endurance training programs overwork soldiers, leading to depletion and damage to their muscles, instead of building them (Baechle , Earle, 2008). Kraemer and Szivak clearly ind icate that effective endurance training programs are not based on long training hours and heavy physical exercises, but on understanding the needs of soldiers in the battlefield and body physiology. However, Kraemer and Szivak fail to elaborate what types of exercises are effective in endurance training. References Baechle, T. R., Earle, R. W. (2008). Essentials of Strength Training and Conditioning (3rd ed.). Champaign, IL: Human Kinetics. Ferruggia, J. (2008). Fit to fight: an insanely effective strength and conditioning program for the ultimate MMA warrior. New York: Avery. Kraemer, W. J., Szivak, T. K. (2012). Strength Training For the Warfighter. Journal of Strength and Conditioning Research, 26(7): 107–118. This article on Strength and Conditioning Article Critique was written and submitted by user Ricky R. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

A Silent Angel †Short Story

A Silent Angel – Short Story Free Online Research Papers My memory is like the treasured, antique chest which sits locked in the attic untouched, just holding my life’s story. It is a collection of dreams and endeavors. It’s an album filled with snapshots of the people and places I once knew. The early pages are wrinkled with age; but through a single flashback or reminiscing moment, I am transported back to that instant in time. Not every memory is a pleasant one, there are some I wish I could forget, but in all truthfulness, â€Å"life is like a storm. You could be basking in the sunlight for a second, and be shattered upon the rocks the next.† Trial and error brings about strength, and victory comes after you’ve survived the storm and realize that you’re still standing. I often think about the day April 8, 1997, or at least what I remember about it. That was the day I lost my grandmother, not to the angel of death, but rather to her own demon of limitation. It had been a warm spring day, but as quickly as the coolness of the evening set in, so did the sun’s rays disappear. It was always a joy to visit Edmonton; my grandparents, aunt, uncle, and cousins lived there and still do to this day. Traveling was such a habit that Edmonton became a home to me. I forget what we had been in town for that week; perhaps Easter had come early, or maybe it was nothing more than a traditional visit. I believe that somehow, God had summoned us home, knowing that our presence, support, and love would be needed, especially by my grandpa. Just following dinner that evening, my cousins, sisters, and I decided to resume the football game we had started earlier that afternoon. One of the neighborhood boys, Troy I think his name was, had come over to my grandparent’s house to play too. I’m sure he felt an overwhelming desire to display what amazing athletic ability he had to a yard full of seven girls, ranging in age. My mom, grandparents , aunt, and uncle were inside the house cleaning the dinner mess that the girls and I had made in our race to satisfy our hunger. I remember my father’s absence; he was in Australia at the time, away on business. It had gotten chilly outside so I went in the house to retrieve my warmer jacket. I stepped in the backdoor and was instantly met by my mother, who was on the phone at the time. She had a panic-stricken look on her face, her eyes wide with fear. The words she spoke into the receiver left me unable to breathe. â€Å"My mom has fallen to the floor†, was all I heard her say before she physically herded me out the door. I stood on the porch for a moment trying to gather my thoughts and interpret what I had just heard. I knew something serious had happened; I had never seen that indescribable look of apprehension on my mom’s face. I ran as fast as I possibly could over to where my cousins and sisters played, completely ignorant of the situation at hand. I gasped for air and tried to explain what little I knew. â€Å"Grandma’s on the floor! Grandma’s on the floor!† I remember trying to shout. Apparently everyone understood my words through my panting; without hesitation we ran to the backdoor, where I had just come. It was locked. Wasting no time knocking, we climbed on the picnic table which was conveniently placed on the porch, just outside the kitchen window. We tried to peak through the drawn blinds. Why didn’t anyone want us to know what was going on? What came next would haunt all of us forever; it was the dreaded sound of sirens that confirmed how critical grandma’s condition was. The next five minutes were a total blur; my mind had gone into shock and my body had numbed itself. I guess the ambulance had gotten to the house in a quick fashion because the next thing I remember is turning around and catching sight of my beloved grandmother, eyes closed, lying motionless on a stretcher. I instantly felt as paralyzed as she had become. My eyes began to swell with tears, and with a single blink, they began spilling down the course of my face. My grandpa clambered into the back of the ambulance and assisted the paramedics with the lifting of the stretcher. I am sure the drama at 1008 Sherwood caused the naturally more introverted neighbors to come out of hiding; although I was too preoccupied to notice. As soon as the ambulance and its flashing, blood-red lights disappeared from my sight, my whole body began to shake. My mom and her brother Scott, my uncle, took a car and followed immediately behind my grandparents to the old Hospital not more than five miles away. At this point, my Aunt Mary directed all seven, grandchildren into the house; there was nothing else to do. Now eight years later, I feel some pity for my aunt. She had the job of calming seven wailing girls and me. I applaud her effort. She offered us everything from leftover lemon cake to popsicles- anything to stop our hysterical sobbing. We settled fo r popsicles, but although our crying stopped, we were relentless with our questions, questions to which she had no answers. That night, Mary made a bed for all of us on the living room floor and we fell asleep watching Disney’s, The Hunchback of Notre Dame. This is the point at which I can no longer tell the story from what I remember, but rather by what my mom has told me. My story shifts from my experience to hers. She was where it all happened, with my grandpa through every waking moment of this traumatic ordeal. She was in the emergency room surrounded by the cruel truths and harsh realities of a stroke. My Grandma, had been diagnosed. She had suffered a massive stroke in her brain stem. Forever she would be severely paralyzed, but tonight, that was the least of anyone’s worries. The doctors had somehow summed up her condition into a mathematical percentage. She had a twelve percent chance of making it through the night. Upon hearing this news, my grandpa collapsed in the emergency waiting room, yet my mother said the tears didn’t come. Similarly, he too was in shock. After waiting around the hospital for two, elongated and agonizing hours, the Hoffman party of three was finally able to see my Grandma who had been moved to the ICU. My mom said that seeing her was more frightening than anything else she had ever experienced. She told me, several years later, that it had been difficult to even recognize her own mother’s face; Grandma had looked alien with all the tubes and machines hooked up to her. My mom noticed that the nurses had hooked a plastic bag up to G randma as she was excreting all her bodily fluids- a sign of death. Worst of all, was that Grandma had postured. Her hands and feet were twisted outwardly, in a way that confirmed significant brain damage had been done. Around 11:30, the doctors suggested to my grandpa, that he, my mom, and my uncle, go home. There was nothing left to do at the hospital but wait. The doctors said that they would call, my grandfather, if anything regarding Grandma’s condition changed- which they had predicted as likely. Obviously, sleep was not in the realm of possibilities for any adult that night. Grandpa came home, accompanied by my mom and my uncle; they found Mary in the living room, quietly playing Solitaire while we slept. Relaying the facts back to her took a few short moments. Afterwards, my mom proceeded to call my dad, the only member of the family still unknowing about what had happened. He promised to be aboard the next flight from Sydney to Edmonton. Now, there really wasn’t anything left to do but wait. Mary, Scott, my mom, and my grandpa waited for that anticipated phone call; the one that would begin the process of funeral arranging. Back at the house, it was finally quiet enough to sit in silence. The thoughts they had abandoned for hours began to consume their minds; and their emotions washed over them like a tidal wave that crashes on the shore. The minutes passed by with uncertainty; every second seemed to drag on for an eternity. They waited until six, until dawn crept over the surrounding mountains and a sliver of the sun’s light waded down into Edmonton. My mom and my grandpa departed for the Hospital despite their fatigue. After getting there they realized that nothing had changed; she hadn’t gotten better; but, she had lived. Her story inspires me every time I tell it. Despite the tragedy of the tale, it is unequivocally, an absolute success story. My grandmother wasn’t ready for her life’s story to end- heaven would just have to wait. For eight years we kept our grandmother close to our hearts. She stayed in the comfort of her own home- the only place she knew- surrounded by people who loved her profusely. Despite the physical confinements her stroke had enforced upon her body, my grandmother was extremely intact mentally. It was like her mind and spirit were trapped inside a broken body that no longer was hers; she was a prisoner. Unfortunately, many of her grandchildren, including me to some extent, did not know her any other way. Yes, it’s true. I do not remember my grandma rocking me, teaching me how to sew, or practicing her patience when I burned a batch of cookies, but I don’t regret that. She was special; and she was ours. With her handicap, I learned to appreciate so many of life’s simple pleasures that we shared together. I would see her sitting alone in her wheelchair, isolated from everyone else. Compassion flowed into my heart as I sat beside her and gently entwined my fingers i n hers. Her grip was loose at first, her fingers were warm and her skin soft and wrinkly- just as a grandmother’s should be. As the seconds would pass by, I could begin to feel her grip tighten; she hung on to my hand as if it was her own individual way of expressing how much she loved me. With her, it always seemed as though she had a myriad of emotions and thoughts gathered inside and what she needed was an outlet or friend to understand. For eight years her smile was seen every time the family was together, at Christmas, Easter, Thanksgiving, and birthdays. We watched her suffer selflessly, silently, with dignity and grace. I don’t believe anyone actually knew how much of a comfort it was to have her in our presence- even if she couldn’t say much. We wouldn’t know until the day God called her home. The day her soul departed for the clouds and her misery and anguish was over. â€Å"The End† had finally come. ~ ~ ~ The morning of June 6th, 2005 came early for my family- the rooster had not yet crowed. We were all asleep. Unconsciously, we waited for the delicate sound of our alarm clocks to wake us, indicating the beginning of another school day. I awoke unexpectedly to the ringing of the telephone and then to a mumbled, fairly inaudible message over our answering machine. The words were difficult to understand but the voice was unmistakably my grandfather’s. Seconds later, my mom rose out of bed and rushed downstairs. She played the recorded message twice before she could comprehend what grandpa said. â€Å"Sherri, it’s Dad. Um†¦gimme’ a call.† Said in a low, meek, and dismal tone, my mom immediately anticipated the worst and tiny beads of sweat emerged from her brow. Her fingers slipped as she tried dialing so she tried again. First, the numbers 1-780- Edmontons area code for long distance phone calls- followed by the seven numbers that composed my grandpaâ €™s home phone number. He answered. Somehow knowing it was her he said only, â€Å"I lost her Sherri, I’m so sorry.† Breaking down, he handed the phone to Scott, who was also standing there. Scott explained what had happened. Grandma had been coughing a great deal the night before and grandpa had contemplated taking her in. However, he had decided to wait and check on her in the morning. Little did he know that her eyes would never dilate to the day’s light again. At four o’clock he had awoken to check on her before returning to his dreams. Three hours later, grandpa found grandma lying in bed next to him, just as she did every night, but this morning something was not right. Her skin was white and cold to the touch and her non-existent breathing, soundless. And that was it. Within four hours our family was in Edmonton. Over the next day, relatives came from all over Alberta, Saskatchewan, and even Texas to be there for the final â€Å"farewell† to Grandma Fran. Her funeral was the most heartbreaking yet most joyful commemoration I have ever been to. Tears fell from people’s eyes as liberally as raindrops fall from the sky. I was in such an indescribable state of pain during the funeral, but now, I can smile. She is in a better place; her suffering is over and now she waits until the end of my days when I shall see her once again. I miss my grandmother dearly but she has left her legacy here for all of us to remember. I and everyone else who had the privilege of knowing her as, Fran Hoffman, â€Å"a silent angel†, will always remember her. Research Papers on A Silent Angel - Short StoryThe Spring and AutumnNever Been Kicked Out of a Place This NiceThe Hockey Game19 Century Society: A Deeply Divided EraHip-Hop is ArtThe Fifth HorsemanEffects of Television Violence on ChildrenHonest Iagos Truth through DeceptionThree Concepts of PsychodynamicStandardized Testing

Soccer Essay Example | Topics and Well Written Essays - 1250 words

Soccer - Essay Example One way or another you have to be totally involved to watch the game and live with it. It is a matter of fact that at least 80 percent of fans are good players. Many people consider simplicity to be the fundamental of soccer popularity, even if you see the game for the very first time you can figure out this game’s manner. But alongside with its simplicity, soccer is a game of great skill and strategy. If we take a look at the crowd, watching the game at the stadium, we would admit that regardless of the age, race or religion they become equal, wearing their teams replica’s shirts or scarves, chanting and supporting their team. The object of the game of soccer is to move the ball across the field and to drive a ball right into an opposing team’s goal and to score a point as a result. There are eleven players in each team playing on a rectangular field and apparently the team that scores the most points is a winner. It is almost impossible to list every existing aspect of the game and each country where soccer is played. Soccer has its interpretation of game culture, own kinesics as a body language of communication between the team players. As the game of contradictions soccer implies development of skill and endurance. You will hardly ever be able to play the ball and perform difficult techniques without training to do so. There are many characteristics a player should gain in order to succeed. Training of strength and endurance is essential feature. Soccer is a game of confidence, reaction and rhythm, thus developing speed, power and agility is important. You have to be flexible in order to warm up or cool down when the situation requires. Soccer game requires proper equipment to increase player’s effectiveness and safety. Shoes with spikes on the bottom are special feature that increases ability to stay on player’s feet and provide a better traction on grass. Socks are very long and sometimes a player has to buy them on his own but

Questions for Senior Bible Seminar Essay Example | Topics and Well Written Essays - 1000 words

Questions for Senior Bible Seminar - Essay Example In contrast, costly grace implies something that Christians will often struggle to obtain. It refers to the gospel that one has to seek severally, a gift which should be sought and a door that man must knock to enter. Costly grace demands that man follows the teaching of the Jesus Christ. The grace depicts God’s sanctuary that Christians have to adhere to. The name cheap is used to imply grace that is not true to the living expectations of a Christian while costly is used to imply true grace that is practiced by Christians. Cheap grace is seen among Christians that pretend and preach water while drinking wine. Costly grace is seen among Christians that act according to their word. Question 2 Bonhoeffer was indicating that faith is something that Christians cannot ignore. There are different ways of expressing Christian faith. However, it is only the Christians who are true followers of Christ and uphold the concept of discipleship that have the ability of depicting true faith. Faith makes Christians to be obedient to the teachings of the Christ. Therefore, people who are not obedient to Christ teachings cannot have the ability of trusting on the word of God. ... In this, the phrase illustrated how Jesus regarded himself as a close to God. Son of Man is also used to depict the divinity of Jesus. This includes an illustration of the human nature of Jesus. Jesus was born through the Virgin Mary and this phrase was used to indicate this humane nature of Jesus. Son of Man phrase is also used to refer to ordinary man in the Bible. The phrase also refers to the savior of people. This is through the sacrificial death of Jesus where Son of Man depicts Jesus role as a ruler of human beings in God’s Kingdom. Finally, Son of Man shows Lord’s Sabbath. Question 4 According to Ferguson, obedience to God’s call is a key trait of Christian faith. This is because one cannot be able to attest of having faith when he or she cannot obey on what the teachings of the law indicate with reference to having faith in Christ. Discipleship is another characteristic of faith. People have to uphold discipleship teachings as a means of indicating their faith. Believing is a characteristic that Christians who have faith have to show in modern society. Failure to do so leads to questioning of the strength of faith for such Christians. Finally, Christian faith means one has to follow the teachings of Jesus. Question 5 This is because one cannot be saved without having faith in Jesus Christ. Faith enables people to forgive sins and their sins are forgiven, which makes them to be saved. Commentators interpret this differently because faith is not supposed to focus on saving of people, but on their obedience, believe and discipleship to Christ teachings. Question 6 A God does not deny people the ability of speaking in tongues. This is based on the spiritual manifestation of

Cultural framework Essay Example for Free

Cultural framework Essay Aside from individual perceptions and resources available to the individual and the community, interventions aimed at reducing and mitigating the spread of HIV infections must take into account the existence of social support systems in the community and society where individuals are located. For one, the availability of support either from friends, family, or community community influences an individual’s decision to adopt or change his or her lifestyle to mirror the objectives of health promotion programs. At the same time, the behaviors and lifestyles of an individual’s friends, family, or community itself may be promoting values and norms that contribute to HIV risk factors. The experiences of the HIV Prevention Planning Council of the San Francisco Health Department (2004) point to the presence of three negative influences that prevent HIV- affected individuals from seeking counselling and treatment and at the same time facilitate the continued transmission of the disease to the general populace. The first among these factors is the prevalence of drug use (p. 14), which promotes both the acceptability of substance abuse as a form of recreation and risky sexual behavior. These values are particularly dominant among San Francisco’s gay communities, whose population unsurprisingly have the biggest number of HIV infections. A second factor is San Francisco’s liberal culture (p. 13), which means that society may be more permissive of and may condone risky sexual behavior that would be deemed unacceptable in other places. The growing acceptability of risky sexual behavior and the decreasing popularity of condom use becomes a motivation for individuals to engage in activities that expose them to possible HIV infection. Moreover, the liberal culture within San Francisco’s communities may be reinforcing the acceptability of drug use, especially among poorer neighborhoods. Zierler and Krieger (1997, p. 405) note that poor communities may find substance abuse appealing, or at least find it inoffensive, since it serves both as a source of livelihood and as a source of recreation and stimulation. On the other hand, the ironic existence of racist and discriminatory attitudes within liberal San Francisco (San Francisco Health Department, 2004, p. 8) may discourage people of color, gay, and male-to-female transgendered individuals from seeking help when they become infected by HIV due to the fear that they will be doubly stigmatized by carrying the disease. Although San Francisco’s liberal values and attitudes may have negative effects on efforts to curb the HIV epidemic, these same values also provide a positive influence in combatting HIV. For one, San Francisco’s â€Å"progressive thinking and liberal policies† (San Francisco Health Department, 2004, p. 13) also enables individuals infected with HIV to easily gain the support of their friends, families, and communities, which could provide enough encouragement for them to adopt healthier lifestyles. San Francisco’s openness and diversity also allow individuals to create and live their own lifestyles with minimal pressure to conform to dominant beliefs and values which could help individuals avoid popular but negative influences on lifestyle choices. Likewise, the liberal culture within many communities enables individuals to seek support from peers such as the gay community when one’s own family displays reluctance to provide support to the individual affected by HIV. Clearly, HIV intervention programs could utilize the existence of positive social support structures in a society in order to successfully combat HIV. At the same time, these programs must be able to address and mitigate the negative influence of an individual’s social support network, including the values and attitudes of friends or family members which discourage an individual from changing his or her lifestyle to reduce HIV risk and exposure. Works Cited: San Francisco Department of Public Health. (2004). 2004 San Francisco HIV prevention plan. Retrieved February 5, 2009, from http://sfhiv. org/documents/Complete2004SanFranciscoHIVPreventionPlan. pdf Zierler, S. Krieger, (1997). Reframing women’s risk: social inequalities and HIV infection. Annual Review of Public Health 18:401–36.

Working Mothers and the Welfare State Essay -- Politics of Work-Family

"How can we explain the differences in work-family policies in the different welfare states?† Kimberly Morgan's research approach is policy centred and focuses in particular on gendered polices. In this book, with a historical comparative approach, she tries to explain how â€Å"both religious practice and religious conflict are key in the formation of the welfare state†. She emphasizes the relationship between â€Å"religion as a political force, gender and familial ideologies, the constellation of political parties and the nature of partisan competition, women's movements, policy legacies, and social structural changes† . As stressed out in the first pages: â€Å"this book examines and explain patterns of work-family policies in Sweden, France, the Netherlands and the United States, giving particular attention to child care policy but also looking at parental leave and flexible work-time arrangements. The analysis focuses on how religion has influenced on this dimension of the welfare state.† As Morgan underlines, gender differences in social policies are explained by women’s movements, by the pressures generated by social structural changes on the welfare state and by ideologies. Given that organized religion is an important source of ideology, we can then say that religion has had a fundamental role in the shaping of the relationship between state, family and gender. In fact organized religions â€Å"have sought to maintain their position as the dominant arbiters of community values and morality with giving a great attention over child and family affairs.† An example of religious influence on public welfare policies is the maintenance of the status quo perpetuated by the Christian democracy’s party. The temporal dimension of the welfa... ...by Kimberly J. Morgan, Stanford University Press, 2006 †¢ Working Mothers and the Welfare State by Kimberly J. Morgan Review by: Jason Beckfield Social Forces, Vol. 86, No. 2 (Dec., 2007), pp. 867-869 Published by: Oxford University Press †¢ Miriam Cohen. (2009) Working Mothers and the Welfare State: Religion and the Politics of Work-Family Policies in Western Europe and the United States, by Kimberly J. Morgan, Labor History, 50:3, 382-383, DOI: 10.1080/00236560903021649 †¢ Ingela K. Naumann. Working Mothers and the Welfare State: Religion and the Politics of Work-Family Policies in Western Europe and the United States, by Kimberly J. Morgan, Journal of European Social Policy DOI: 10.1177/09589287070170030602 2007 17: 286 †¢ Lewis, Jane. Gender and the development of welfare regimes Journal of European Social Policy , 1992

Clorox Green Essay

1. To persuade its customers to buy Green Works products, Clorox is striving to change the perception of the ideal cleaning product by showing that a good cleaning product does not need harmful chemicals to be effective. Clorox states that Green Works products are all natural, yet effective as any other non-natural product. Clorox is changing the consumers’ belief that all natural cleaning products are bad by emphasizing that its natural product line is effective and safe. 2. The Clorox Green Works product line appeals to the â€Å"New Green Mainstream† segment. These people are concerned about the environment, but alter their actions and purchases only when it is convenient. The people who buy Clorox’s Green Works products are concerned about the environment, but they are also concerned about the price and how convenient it is to purchase. Clorox appeals to these people by advertising its Green Works line as a natural product that really works. Clorox also provides these products at a price competitive to those of other brands who provide â€Å"Green† products. Lastly, to cater to this segment’s preference for convenience, Clorox distributes its Green Works line through mass merchandisers rather than specialty stores so consumers can buy the product without having to go out of their way. 4. Clorox should consider engaging the negative bloggers directly. By doing this they could gain a lot of knowledge about what they can do to address the bloggers concerns as well as how they can better their brand image. Through developing these personal relationships, the bloggers are lesser likely to continue posting and blogging damaging things about the partnership. The bloggers will feel as though their personal concerns are being taken into consideration and also Clorox can allow these bloggers to be a part of the solution in making sure that Clorox is not jeopardizing the core values of an organization like Sierra Club; core values that all of the members hold in confidence. Ignoring and dealing with these concerns indirectly is most likely only going to add the negative blogging. By ignoring the bloggers, Clorox risks more people joining the bloggers and severely damaging their image when it comes to providing natural products. In other words, they would be risking the opportunity to continue capitalizing on the natural cleaning market. By dealing with the concerns indirectly, they risk adding more fuel to support the bloggers concerns. Also, Clorox could easily miss the true concern the spurred the posts to begin with which would only make matters worse. 5. The endorsements of Sierra Club, the EPA, and Better Homes and Gardens are important to Clorox and the success of Green Works because these endorsements show consumers that the Green Works products are safe. These endorsements show that Clorox is also concerned about the environment and is willing to do its part to help. Clorox is already a trustworthy brand, but with these endorsements, consumers are willing to accept the product faster than without the endorsements because the endorsements create trust. Also, because Clorox is essentially paying the Sierra Club for its endorsement, this has created some negativity and diminished the endorsement’s credibility. By having the U.S. EPA and Better Homes and Gardens endorse Clorox’s new line brings back the trust that was lost when Clorox partnered with the Sierra Club and also shows that not only the Sierra Club recommends Clorox’s products, but other prominent sources as well. 6. No, it does not affect our attitude towards Green Works. We can see why the bloggers are upset that the Sierra Club is receiving money from Clorox, but to us, the Sierra Club and Clorox are in a partnership and that sometimes means sharing profits. Clorox is helping the Sierra Club’s environmental efforts by providing monetary compensation for its endorsement. Although Clorox does produce other products that are made with unnatural products, the Sierra Club has only approved its logo on the Green Works line. Knowing that the Sierra Club is receiving money from Clorox does not affect our attitude towards Green Works because it also received endorsements from the EPA and Better Homes and Gardens, which show us that the Green Works line is a legitimate product line. The affective component of the attitude process is at work here.